by Ian T | Dec 14, 2021 | 2021, Business Intelligence, Change Management, Customer Experience, Customer Experience Strategy
Ian C. Tomlin serves as Chief Marketing Officer for USTECH SOLUTIONS, INC. Follow him on LinkedIn. Is it worth investing time and money (independently or with the help of an agency) into getting your story straight? Here’s my perspective as the chief executive of a...
by Ian T | Oct 29, 2020 | Business Intelligence, Business Intelligence Software, Customer Data Analytics, Customer Data Science, Customer Database, Customer Experience
Purpose The ability of an enterprise to determine its customer value is influenced largely on its ability to understand the data it captures directly from customers, through interactions and transactions. Customer Data Analytics is a key element of any project to...
by Erica | Mar 11, 2020 | Customer Experience, Customer Experience Management Software
Learn about Customer Experience Management Software and why it’s suddenly become vogue to use it… About You could say that Customer Experience Management (CEM) happens when you continuously take stock of the customer experience and act on the learning...
by Ian T | Mar 11, 2020 | Customer Database, Customer Experience
What are you missing if you don’t have a customer database? About A customer database is a key data repository used by companies to manage their customer associated data. Coupled with the need to harvest value from customer data, companies now need to govern...
by Ian T | Mar 11, 2020 | Customer Data Integration, Customer Data Platform, Customer Experience
If you don’t have a Customer Data Integration solution in your business, then you’re missing out. Find out why. Customer Data Integration (CDI) is the process of consolidating and then properly managing information about your customers from all available...
by Chess | Mar 11, 2020 | Customer Data Platform, Customer Experience
Read this article to better understand what a Customer Data Platform is an why your business might need one. About Customer data is anything that identifies a customer, or indeed any associated data that results from customer interactions including purchases,...
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